Hi there lovelies we thought we would add to our many growing podcasts this one that was recorded two years ago before rebranding to Rachael Academy. Never the less we felt the content was still relevant for you all.
NOTE: Do not follow any links mentioned here as all links are now out of date.
What is a niche?
A niche is concentrating all your marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying the needs, wants, and requirements that are being addressed poorly or not at all by other businesses and individuals, and developing and delivering goods or services to satisfy what the customer wants.
So how do you then turn your skill and talent into a niche that has the potential to make you money and build a great business?
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