Podcast Host: Rachael Aprill Phillips

Every business wants to improve its profitability. This is usually achieved by increasing the quality of the product or service, while at the same time ensuring that costs are minimized. Businesses connect to their customers by creating products and services that customers require and then marketing those products to them.

Few advertising experts actually understand how advertising works, but what is undeniable is that it does. Towards the end of the twentieth century, the primary modes of advertising were overtly television, radio, print adverts and billboards.

Perhaps the best source of advertising and by far the cheapest was word of mouth. Until the invention of the internet, word of mouth rarely found its way into the popular consciousness. Few people would write in to a newspaper to promote their favorite detergent or brand of apparel.

The invention of the internet saw word of mouth go global. People and their views are connected as they have never been connected before.


There are also a great number of ways of letting people know your opinion, so instead of telling, a neighbor how one product is better than another, people post it on a website and hundreds know about it.


Checkout great tools for your business at Rachael Academy

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